Project Description

Online ad that ran across social media

After another very wet spring in Houston, when record rainfall deluged many neighborhoods, why should we care about water conservation? Good question.

Texans are used to dramatic weather extremes, with the pendulum swinging back and forth between scorching drought and raging floods. Back in the 1950s, when the epic 7 year drought finally ended, there were only 9 million people living in the state.

Today, that number is at least 27 million – with most of the increase concentrated in our rapidly growing cities and urban areas. More people means more housing, more commercial support like shopping and business centers…and more impervious surfaces such as driveways, sidewalks, parking lots, and streets to block precipitation from soaking naturally into the ground.

Heavy rainfall may fill the creeks, streams, rivers and lakes, but the aquifers below are slow to recharge. Since, in Texas, about 60% of our drinking water is supplied by groundwater, it is critical to use our finite water resources more efficiently – come rain or shine.

Think of it this way:
The water we conserve today, can serve us tomorrow.